The complete checkout for Shopify.
Five verification channels, Partial COD, and one-tap repeat checkout — built to convert more and ship less back, at a price the whole industry struggles to match.
Free to install · Pay only per message · No monthly minimums
- 5 verification channels
- 190+ countries
- Live in 20 minutes
- Up to 30% less RTO
30%
Average reduction in return-to-origin rates
5
Verification channels — SMS, WhatsApp, Email, Voice, Truecaller
190+
Countries with OTP delivery coverage
4x
Lower COD rejection with partial payment upfront
You don't have a sales problem. You have a checkout problem.
Every checkout friction point bleeds revenue. For most Shopify stores selling in India, these four land hardest:
Fake COD orders bleed margins
15–30% of COD orders never get accepted. You absorb the shipping cost, packaging, and blocked inventory — every single time.
Up to 30% of revenue at risk
Carts abandoned at the final step
A slow, form-heavy checkout turns a ready buyer into a bounce. Most stores lose the customer three fields before the payment page.
70% average cart abandonment rate
Returning customers start over every time
Loyal customers re-enter their name, address, and phone number with every order. The friction is invisible — and it's costing repeat sales.
Lower LTV from friction
Too many tools, too much complexity
Verification, COD management, payments, WhatsApp, chatbots — most stores patch this together with 5–8 separate tools at 2–3× the cost.
2–3× higher operational cost
Five ways to verify.Zero reasons to drop off.
Every channel is a safety net. SMS misses? WhatsApp catches it. WhatsApp down? Voice calls them. Speed is everything? Truecaller confirms in one tap — no code, no wait.
SMS OTP
Works on every phone. No app needed, no data required — the universal fallback.
UniversalWhatsApp OTP
98% open rate in minutes. Familiar interface customers already trust.
Highest open rateEmail OTP
Backup when SMS fails. Reach customers on any device, anywhere.
Backup channelVoice OTP
Automated call reads the code aloud. Perfect when typing isn't an option.
Last resortTruecaller
One-tap verification on 330M+ devices. No code entry, no wait time.
Fastest of allUp and running in under five minutes.
Install from Shopify App Store
One click. No developer needed. The app installs as a native checkout extension — your theme is untouched.
Connect your MSG91 account
Already on MSG91? Link it in seconds. New here? Sign up free — your verification credits are ready to use immediately.
Configure your rules
Enable channels, set partial COD amounts, activate Truecaller, and arrange your fallback order — all from a no-code dashboard.
Watch returns fall
Every order through your new checkout is verified. Your team ships with confidence. RTO falls. Revenue sticks.
Numbers don't lie.Neither do our customers.
We were writing off 25% of our COD orders every month. Partial COD with OTP cut that to under 6% in the first week alone.
↓ 76%
COD rejection reduction in week one
Owner, Silk Lane Apparel · Surat, India
Truecaller verify changed how our customers experience checkout. One tap, done. Mobile conversions went up 22% in the first month.
+22%
Mobile checkout conversion lift
Co-founder, NestGear · Bengaluru, India
Every other checkout tool wanted a monthly fee before we'd placed 100 orders. MSG91 charges only when we do. That's the only fair model.
$0
Fixed monthly cost
Founder, Saffron House · Dubai, UAE
Questions we get asked a lot.
Your next order shouldn't come back.Start free today.
Join thousands of Shopify stores across 190+ countries cutting returns, verifying buyers, and shipping with confidence — at a price that makes every competitor uncomfortable.